Product Description:

Fade-Defying Hair Color: Superior Preference hair color kits have been our gold standard in hair dyes since 1973; There are over 50 shades to choose from, so you can find the perfect shade for you, from luminous red to cool ash blond, to the deepest black.

L'Oreal Permanent Hair Color: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference to bold, stylish Feria, and gray-coverage from Excellence Crème.

Superior Preference Permanent Hair Dye Kit: For gorgeous, fade-defying hair color with dimension, look no further; We pair our gel hair dye formula with Care Supreme Conditioner with Shine Serum to help maintain color vibrancy and provide silk and shine

Long-Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover-up; Cover gray hair, highlight, go bold with a bright color or even try an ombre hair color.

L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hairstyle, skincare, and cosmetics.

From the manufacturer

 

Feature & Benefits

Luminous Hair Color

Our gold standard of luminous color uniquely blended to give multi dimensional color.

Shine System

Formulated with golden camelina oil, antioxidant vitamin E and, a UV filter for silky hair.

Long Lasting Hair Color

Fade-defying for up to 8 weeks. Made with hi tenacity dyes. Color that lasts.

Expertly Crafted

In over 50 luminous shades so find your own signature color